A French jewelry company founded in 1896 on the basis of love and household, Van Cleef & Arpels had ended up being a dominant force in the fashion accessory industry by the mid 20th century. The firm was created by Alfred Van Cleef and his father-in-law Salomon Arpels, whose daughter shared and encouraged their love of gems. After Salomon's fatality in 1906, Alfred proceeded business with two of his brothers-in-law.
It wasn't long before the company started making a name on their own around the globe. Below is a quick introduction of just how Van Cleef & Arpels went from a small-time jewelry firm to a globally precious jewelry experience whose very early works are now large ticket products at antique auction homes in Dania Beach and various other parts of the world.
Making Use Of Nature to Support
Similar to the style of Tiffany & Co., Van Cleef & Arpels based most of their styles in a nature-inspired style. Their design of option frequently involved animals, blossoms, and fairies. It's this certain style that led them to produce their distinct arm band which had both red and white roses that were made from rubies and also diamonds, as well as ended up winning them the International Exposition of Modern Industrial as well as Ornamental Arts in 1925.
From there the business took some huge steps, one of which was assigning Alfred Van Cleef's little girl, Renee, in charge of the artistic direction. Just 7 years after taking control of creative control of the firm, Renee led Van Cleef & Arpels to one of its most significant successes, the "secret setup" license. This license gave them legal control over a certain method of establishing gems in which the prongs are not noticeable. This meticulous task requires approximately 300 hours of work per thing, yet it offered the business ownership over a really unique jewelry appearance.
It had not been up until 1966 that the next huge action came for Van Cleef & Arpels, which was their compensation to layout as well as produce the coronation crown to be used by Empress Farah Pahlavi of Iran. This emerald velour crown ended up containing 36 emerald greens, 36 rubies, 105 pearls, and more info also 1,469 rubies. It was a worldwide phenomenon that pressed the firm right into the public spotlight even further.
Certainly, one of the most recognizable styles of the Van Cleef & Arpels brand is the mystery setup design, which obtains put on just a couple of pieces a year. Nevertheless, they have additionally created lots of various other trademark things throughout the years such as the Passe-Partout pendant which is able to be customized to fit a number of various designs. This certain style of pendant is still prized in the fashion jewelry sector, and a remarkable edition of it was offered in 2008 for over $86,000.
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